![]() Preiss became such a force in the poker industry that he made the BLUFF Magazine “Power 20” multiple times based on a peer vote. From there I went to Churchill Downs before really focusing on more strategic work within the sector.” I worked with Bbals for years managing digital media, TV, and consulting/strategy projects. “That led me to Brian Balsbaugh and Poker Royalty. The site Preiss was referring to was WickedChops, a combination of his nickname “Chops,” which he got back in 1991, and the Cooley Brothers at Wicked-PR. Poker was fun, young, infinitely interesting and we wanted to read more about the personalities and stories that drew us in.” Along with two friends, we started a website on the side that covered the game in a way that we weren’t seeing at the time. ![]() “Like many my age, I came into the poker industry after the Moneymaker boom. “I did a stint writing screenplays in LA after that, then came back to marketing and branding products for Aon,” Preiss told PokerNews.
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